Archive for the ‘Packaging’ Category
A & I…It’s more than just me
Tomorrow, January 1st, celebrates the 26th anniversary of my boutique creative packaging and business solutions firm, The A & I Consulting Group. January 1, 1990, I started A & I (named after my two daughters, Amber & Ivory) with the intent of providing the best possible products and services from creative packaging, commercial printing […]
Filed under: Advertising, Al Bagocius, Branding, Creative Packaging, Graphic Design, Marketing, Packaging, Packaging Design, Packaging Innovation, Packaging Supplies, Packaging Your Image, Printing, Publishing, Ring Binders, Sales Kits, Shipping Supplies, Sports Marketing, The A & I Consulting Group, Uncategorized | 1 Comment
Tags: Advertising, Creative Packaging
Explaining branding through the importance of creative packaging… How can one account for the lasting popularity of Cracker Jack Might it be the friendly face of mascot Sailor Jack and his dog Bingo on the box? Could it be linked to an obsession with the fact that somehow, magically, those candy-coated pieces of popcorn don’t […]
Filed under: Advertising, Branding, Creative, Marketing, Packaging, Printing | Leave a Comment
Tags: Branding, Creative Packaging, Marketing, Packaging, Printing
A couple of years ago I posted a blog @ http://wp.me/pJDCn-wd on whether to use a broker or go directly to a manufacturer for your printing and packaging needs. Pam Koehler and Debbie Simpson offer comprehensive opposing views that give you ”food for thought” for your next project. Feel free to add your comments after reading […]
Filed under: Brokers, Graphics, Manufacturers, Packaging, Printers, Printing | Leave a Comment
Tags: Brokers, Graphic Design, Manufacturers, Packaging, Printing
Service Selling
My passion to serve my customers & prospects follows a simple credo- “Provide them with products & services that go beyond their expectations.” Empirically, this has created a strong desire on the part of my customers to continue their buying relationships with me, knowing full well that I will do everything possible to make their life easier. Here are […]
Filed under: Advertising, Advertising Agencies, American Made, Color Printing, Creative Packaging, Customer Care Kits, customer service, Gartner, Information Packaging, Ltd, Marketing, Packaging, Printing, Ring Binders, Sales Kits, Sales Promotion, The A & I Consulting Group | 1 Comment
Tags: Advertising, Color Printing, Communico, Creative Packaging, Gartner, Ltd, Marketing, Pitney Bowes, Ring Binders, Sales Promotion
http://www.linkedin.com/pub/bob-mckenzie-sphr/0/b75/a76 // “I met Al a couple of years ago at one of the Jacksonville Chamber of Commerce trade shows. We made an immediate connection. And by looking at some of his products, I could tell he took pride in the quality of his products. Prior to meeting Al, I was buying […]
Filed under: Advertising, customer service, Jacksonville, Marketing, Packaging, Ring Binders, Sales Kits, Sales Promotion, The A & I Consulting Group | 1 Comment
Tags: Creative Packaging, Graphic Design, Jacksonville, Ring Binders, Sales Promotion
Thinking Inside the box will help sell more tickets! Here’s 5 easy steps to increase ticket sales of your favorite team 1. Create what customers need and want- an off the shelf birthday or holiday gift 2. Package two team tickets, a team T-shirt and other related team sports items 3. Partner with your local […]
Filed under: Advertising Agencies, Baseball, Community Service, Creative Packaging, Customer Care Kits, Marketing, Packaging, Sales Kits, Sales Promotion, Sports Marketing, The A & I Consulting Group | Leave a Comment
Tags: Creative Packaging, Holiday, Sales Kits, Sales Promotion
What can branding pros learn from Cracker Jack? See helpful hints @ http://www.npr.org/programs/morning/features/patc/crackerjack/index.html Take a lesson from Cracker Jack & package your brand to the consumer in three easy steps 1) Make sure you have an attractive and colorful wrapper 2) Put your product in an easy access container 3) Reward your customers with a […]
Filed under: Creative Packaging, Creative Thinking, Customer Care Kits, Graphic Design, Packaging, Printing, Ring Binders, Sales Kits, Sales Promotion, Sports Marketing, The A & I Consulting Group | 1 Comment
Tags: Advertising, Creative Packaging, Graphic Design, Retail Sales, Ring Binders, Sales Promotion
Here’s a question I asked in my LinkedIn Groups…From your perspective, what are the advantages and disadvantages of using print and packaging brokers instead of direct manufacturers? Jayne Austin • Good Morning Al~ I believe that the two main advantages of seeking a print and packaging broker is experience and versatility. Many times, as a […]
Filed under: Creative Packaging, LinkedIn, Packaging, Printing | 10 Comments
Tags: Creative Packaging, Graphic Design, Printing
If it is always about price, then we all would be living in a different world! Here are 4 strategies I use to better serve my customers in the creative packaging industry. Reasons 1) Timely response to my customer’s needs- a “fire in the belly” passion to help & serve. Lack of communication & response time is […]
Filed under: Advertising, Advertising Agencies, American Made, Color Printing, Creative Packaging, Customer Care Kits, customer service, Graphic Design, Information Packaging, Marketing, Packaging, Printing, Ring Binders, Sales Kits, Sports Marketing, The A & I Consulting Group | Leave a Comment
Tags: Advertising, Color Printing, Creative Packaging, Graphic Design, Marketing, Printing, Publishing, Sales Promotion
Do you “put skin in the game” before an order is even consummated? Having been in the information packaging business for 30 years, I have seen a lot of vendors come & go- here’s how the good ones keep their customers 1) Provide free of charge- creative ideas for customer projects & related production samples 2) Willing to make hand-made prototypes to customer specific needs at no […]
Filed under: Advertising Agencies, American Made, Creative Packaging, Customer Care Kits, Graphic Design, Information Packaging, Marketing, Packaging, Printing, Ring Binders, Sales Kits, Sales Promotion, The A & I Consulting Group | 2 Comments
Tags: Advertising, Color Printing, Creative Packaging, customer service, Graphic Design, Marketing, Sales Promotion
Al Bagocius' Blog 