Posts Tagged ‘Advertising’

Jason Hewitt’s comments set the stage for a strategy that works for him, and I am sure for many in the creative field, would be a refreshing look on how to run their own businesses…   I never send samples of my work (anymore). In fact, I never even show my portfolio anymore — at […]


  We’ve all seen it, many of us experienced it…the first sales presentation of the day goes well but the subsequent presentations take a downward slide because the contents, ease of use and the overall “freshness” of the sales kit has lost its luster. All too many times the presentation kit chosen for sales people […]


No doubt about it…a lot of business is consummated over lunch. One of our clients, Sargent Manufacturing, part of the international conglomerate, Assa Abloy specializing in architectural hardware came to us looking for a creative way to present their metal finishes. Previously, like everyone else, they were using brochures and sell sheets to present their […]


  Tomorrow, January 1st, celebrates the 26th anniversary of my boutique creative packaging and business solutions firm, The A & I Consulting Group. January 1, 1990, I started A & I (named after my two daughters, Amber & Ivory) with the intent of providing the best possible products and services from creative packaging, commercial printing […]


Personally, I have been in the creative industry for over 34 years. My friend, Larry Flasterstein, publisher of “Creative Magazine” has been in the industry a year longer than I have and has the legacy of publishing one of the nation’s best resources for anyone looking for a product or service to better serve their […]


My friend, Matthew Parker, from the U.K has out done himself this time with a potpourri of ideas, links and videos on how to run a successful direct mail campaign and other exciting topics on printing. If you would like to connecting with Matthew on LinkedIn, send him an invite to matthew.parker@printandprocurement.com on his LinkedIn […]


If you’re into print, you’ll enjoy this message from my friend, Matthew Parker… “Here is my latest collection resources that I hope you will find useful… Firstly two articles on why print is so import. Here is a great article reminding us why print should be important to marketing teams: http://www.crainscleveland.com/article/20130801/BLOGS05/130809974/-1/blogs05# And this one deals […]


Jason Hewitt @ http://www.linkedin.com/in/jvhewitt Branding, Marketing Consultation, Marketing Analysis, Graphic Design, Website Design, Photography Recently, I asked my LinkedIn audience to weigh in on gift wrapping samples of their creative work to prospects to heighten the excitement… Jason Hewitt’s comments set the stage for a strategy that works for him, and I am sure for many in […]


Last week I posted on my blog the dramatic graphic design changes that were made in the subscriber kits we produced for Blue Cross Blue Shield of Florida to accompany their name change to Florida Blue. You can read my blog @ http://wp.me/pJDCn-1RX I asked for input from other graphic designers and business professionals…almost 30 responded!  New […]


Is a packaging project better executed by a direct manufacturer or a packaging broker? See what packaging designers and other experts think… Martin Still • By a manufacture, as long that company has a well-developed front end and all the resources of an agency for problem solving and innovating and pushing packaging forward.   Kurt Domini (LION)• […]