CSX- Customer Service Exceptionalism for 2017

31Dec16

Here are 5 strategies and reality checks to ride the Rails of Success in 2017; to get and keep customers…

Customers travel on their buying journey any or all of the daily 24/7/365 cycle, so how do you reach them in all the time variants? The old 9 to 5 gig evaporated a long time ago. Become a social media maniac…that’s where your customers and ptrospects work and play.
“Like” and “Follow” each of your prospect’s or customer’s organizational Facebook and LinkedIn pages. Your presence in the group will be noticed.
Write a “helpful” and/or “educational” blog that rarely mentions your’s or your company’s/organization’s name and ask them to subscribe. People don’t care how much you know until they know how much you care.
Apply what I call the “Duracell Principle”…shine your proverbial flashlight on others, highlighting the good things they are doing and accomplishing. Everyone likes a cheerleader.
Those salespeople who take the bumps out of the customer’s buying journey and create a smooth ride become the most memorable and widely used vendors.

What are some of your strategies to capture opportunities to profitably serve your customers?

Al Bagocius

Cell: 904.553.9539

e-mail: albert.bagocius@gmail.com

LinkedIn: linkedin.com/in/albagocius

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