Praying for new customers…Just connect with people!

03Jun12

If customers are loyal to a brand or a business because they are emotionally attached, then…What would be your suggestions for building emotional connections with customers?

See what other successful business people are saying…

Scott Schilbrack • You have to put some feeling into it! And treat people like family. Customers can instinctively smell a phony. Find a few causes that you truly believe in and are inline with your brand, supporting local fire and police departments is a good one for an insurance agency, supporting efforts to do business with other locally owned businesses is especially good if you are one, and pour your heart into making a real difference to those organizations. When your values and charitable efforts are sincere and in-line with your clients they will feel it and appreciate it. Consistency in contributing is step 2. And spanning time is step 3. Each is easier said than done. They get progressively harder but bear greater fruit.

 

Al Bagocius • Scott- You posted great “stuff” here! Treating customers like family (only if you yourself treat your own family well 🙂 ) I am reminded of one of my customers …Gartner- the world’s largest IT/CIO consultancy firm. I connected them with local schools and many non profit organizations. I helped them distribute their old office equipment & supplies to these organizations…They redid their employee gym and donated their old gym equipment to a local high school’s football team. Making your customers look good in their community goes a long way in keeping yourself on your customer’s radar for future business.

 

Sheila Simpson • Al, you did a wonderful service, and Scott, you hit the nail on the head. Connect with people so they can connect with others. Look at the advertizers at public arenas – Budweiser, Coke, Pepsi, Alltel, etc. Their banners don’t hang unless people have connected with other people and there’s loyalty and emotional attachment to the brand. The results are like a tossed stone’s ripples in the pond.

 

Al Bagocius • Sheila- Thanks for commenting…All this begs the question…What will your business’s legacy be in the marketplace?

 

Sheila Simpson • I’d like to think that my legacy is constantly being written and doesn’t cease until I take my last breath. As the CEO of my company, I’m branding myself and my company every time I interact with others and share my story with them. My clients will spread the word about me and my business, whether it be good or bad. This is how my brand is constantly being refined, this is how my legacy is being written.

I like what Scott said about finding an organization that comlements your business. I have pet charities and organizations that provide invaluable opportunities for developing future relationships. One I enjoy the most is the annual “It’s Her Business” for teenaged girls at UNF. I may never know the final results of my work there, but I leave refreshed and enriched knowing that I’ve shared my story with young ladies. It’s up to them to develop their own.

 

Scott Schilbrack • that is a great story Al and some very good points by you Sheila. This is a subject that I never cared about or fully appreciated the importance of until I became an entrepreneur. Another smart tool is to use Facebook as an ongoing conversation about topics that are relevant to both your business and your clients. When you provide people quality accurate information that gets put to good, pragmatic use they will appreciate it and begin to see your business as a trusted source of good advice that they can turn to when they have a need in your field.

 

Dale Morris • To truly listen to them’ pay attention to what they say. That way you become familiar with what they need whether they realize it or not. You’re doing them a service; they are paying you to put their best interest first and foremost. If you care about their needs they’ll notice.

 

Kenneth Daniels • This is a difficult question to answer as people have become hyper-aware that they are consumers, and, beyond that, that they are being sold to constantly. For what it is worth, and this comes as much from being a receiver of commercial messages as a creator of them, it is noteworthy to me when a company takes a break from the promotion of itself and instead seeks to add value without an apparent eye towards revenue generation.

An example would be what Dove is doing currently with the issue of female body image. I personally don’t have much need for the products they manufacture, but as a father to two young girls I have all of a sudden developed an affinity for the brand born of respect for what they are setting out to do. If I’m being cynical, which is par for the course these days, it is easy to say they are being manipulative, but I honestly don’t believe they are because the effort seems genuine. So if one can figure out ways to be an asset to whatever community they service in such a way that the contribution does not hinge upon the transaction, the groundwork can be laid for the emotional connection you mention.

 

Shari Greer • Relationships are key to developing loyal customers. Learn their business, earn their trust. Be there when least expected. These are the building blocks to a good relationship. And these, once built, do not go away…..unless you forget about their importance.
Kenneth Daniels • Another great example of what I was getting at in my comment above can be seen on the pages within the New balance website dedicated to the Good Form movement in running. Here again you have a company which will sell more shoes if it can get people to run more often and longer by avoiding injury, but they share the info without there being any emphasis put on that transaction. Of course the runner who benefits from learning about this sea change is free to buy whichever brand they choose, but I’ve got to imagine it will be the product of the company which freed them for constant nagging injuries which will be foremost in their mind.
http://www.newbalance.com/Good-Form—The-Good-Form-Story/good_form_story,default,pg.html
Thomas Chapman • great point Kenneth – offering value and information to the customer without going near the hard sell is a great way to get your brand perceived in a positive light. It tells the customer you are passionate about your field, so the chances are you will put that same passion into providing a great product.
Debbie Ouellet • Be there for your clients when they need you. Give them more than you said you would. Always keep your promises (hint: a deadline is a promise). Take a moment to smile and say thank you. Care.
Kenneth Daniels• Thanks, @Thomas. For a time I worked with Realtors developing value-add content for their websites. Though the supporting statistics are gone from my memory, the reason for doing this became deeply embedded in my approach to the work. Used to be that people would shop for homes by riding around with an agent for days at a time until identifying the right neighborhood and house. The Internet, of course, changed that entirely. The current real estate transaction is completed in the mind of the buyer well before they even contact anyone, and the Who they get in touch with is not nearly as dependent upon skill as it once was so much as availability and convenience.Point being, the customer base is undoubtedly spending time researching the area they intend to move to, and in order to do that they need to utilize a website. If you can create (and make “findable”) one that is a “one-stop-shop” source of helpful information then your chances of getting that call is greatly enhanced. I believe that more often than not this approach can be adapted to each of our clients’ businesses to good effect.
LIPSTICK CITY GUIDES NEW YORK • Time is the greatest thing you can really give anyone, and if possible, remembering their name. Working for many years in the travel industry, my priority was to ring all clients on their return, taking the time to check everything was OK. Hearing their tales, what they liked and didn’t like, helped me to guide them with future bookings and to learn more about destinations in the process. People love to chat about their holidays and often new bookings came along as a result of that simple phone call. It also gave me an opportunity to resolve any issues and subsequently retain their business. Remembering their name and using it, just personalised the whole thing and was a great “selling” tool. Debbie, Author of The Lipstick City Guide to New York.

Mark Hannon • Find ways to reward that loyalty. In exchange for referrals or testimonials, those brands or businesses should give their loyal customers extra rewards. And I don’t mean the bogus rewards where some free chachka is offered as a condition for having some new monthly charge appear on your credit card bill.
Greg Shaffer • Mark, I think you nailed it. I can’t think of a better way. Love the idea of referral or testimonials. Simple and extremely effective.

 

Dennis Michael • Honesty and some transparency is needed as well. I also think your product needs to speak to them and have great quality. You need to be personable and humble and always be gracious to your customers however you can.

Dr.Heba El sayegh • Gifts & SMS’s ( with the name of Brand) on their birthdays .

Dnyaneshwar Kamble • Forums for communicating with them. Awards and incentives to customer. This will create close loop process ( action and feedback). The next level will be to identify the segment within your customer and customized the step 1 to match their expectations.
The final level we will understand automatically if we complete this exercise.

Plamena Todorova • Give your customers what no one else can and make them feel as no one else does. Simple and beautiful.

Al Bagocius


One Response to “Praying for new customers…Just connect with people!”

  1. I like Kenneth’s point about doing more than just selling. Dove’s realistic body campaign is a great example. My brand strategy is to give customers more than just a book or curriculum. I am available to ask further questions about my work or how to implement it best in new and different programs. I also volunteer my time with youth organizations. I walk the walk.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: